To run a successful business these days, you certainly need to have an online presence – but you shouldn’t focus all your efforts on this sphere and ignore the real world either. When it comes to advertising, printing out landscape A4 brochures and engaging in a bit of direct mail marketing can still yield very positive results. Here are just a couple of reasons why we love this kind of ad strategy – and why you should too.
A personal touch
It’s all about making your customers feel like you care and there’s no better way to deliver a personal service than through the post. It’s really easy to target your direct mail missives towards a specific audience and you can design your send-outs to meet your target market’s needs and interests with ease… which will make them feel valued by you and your brand.
Versatility
There are so many different brochure and leaflet printing options out there these days that you never need send out the same thing twice. It might be worth sending out a variety of different mail-outs so you can see what your target market responds to the most.
Easy tie-in with digital
Just because you’re focusing on direct mail doesn’t mean you need to ignore digital. You can include QR codes, and website and social media links on all your post to encourage people to engage with your brand on a deeper level.
Engaging
People still love to get post, even with all these emails flying around. And in actual fact, it’s a lot harder for them to ignore the mail they receive than when something lands in their online inbox – which they can just delete at the press of a button!