When it comes to designing and marketing your A4 brochure printing output, it’s not simply a matter of putting words and pictures on a page, and pressing print. Getting to that point takes an awful lot of work – but the results do speak for themselves.
Before you even start the design process, why don’t you take a look at what your competition is doing? Create an ideas board by picking up their own marketing material, but also take a look at the junk mail that lands on your doorstep. Perhaps there’s some inspiration for you in there as well.
After you’ve got a firmer idea of what you want to feature on your printing and also what you want to achieve as a company by putting it out there in the public domain, you can think about the finer details of what to include.
As a matter of course, you should always feature a strong call to action that compels people to respond to what they’re reading, so make sure you direct them to your address, phone number, website or social media pages where they can get in touch with you.
Make sure the copy is tailored to your target audience so you don’t put any potential prospects off and make sure you choose the right mailing list to send your missives out to in order to maximise results.
It’s also wise to include an offer, whether it’s a discount on something or a download that people would appreciate in return for their contact details. Just make sure it’s very clear what the offer is and you shouldn’t have too many problems. And just in case you thought direct mail marketing was dead, here’s why you couldn’t be more wrong!